Way back in 2004 the print and promotion will have mentioned 'from the guys who brought you Spaced', whether or not you knew what they were going on about, Shaun Of The Dead had instant appeal to a wide audience here in Britain, and sated the appetite of those already of the Wright/Pegg/Frost bandwagon. SOTD's appeal came down to it's thoroughly British sentiment and comedy rubbing shoulders with the traditionally American genre, the zombie movie. It also had that magic quotable chemistry with so many scenes becoming repeated in pubs and common rooms country wide. Hot Fuzz was hot on it's heels in 2007 with another similar spin on the action movie genre, mixed with a bucket load of British wit and circumstance. The many references to Shaun Of The Dead (including a certain sweet freezer favourite) and Hot Fuzz's great success prompted many to beg for more. With fame and various projects tying Edgar Wright and Simon Pegg to different projects they are back once more after six long years with a fresh flavour of Cornetto.
Now the posters read 'from the guys who brought you Shaun Of The Dead and Hot Fuzz' and early this morning the first trailer for 'The World's End' was released and has prompted many social media feeds to explode with quotes from the past films and a looooot of excitement. It's anticipation especially here in Britain is warranted as these are films that speak to us culturally, yet they don't come loaded with Shane Meadows or Ken Loachs overtly serious dystopian themes, they are enjoyable, hilarious, OTT fun. The premise of the new film is 5 friends led by Pegg, seek to revisit and conquer a pub crawl they failed to complete in their teens. Now fully grown and most in suit and tie day jobs, their journey to drink a pint at 12 pubs, ending with The World's End, sees them embroiled in some kind of alien takeover that seeks to end the world as they know it.
I'm particularly looking forward to it, the cast and creators alone warrant attention, these are actors/writers/directors who we've seen grow into stars and now it feels a bit like your home town band who got famous coming home to play a gig. With Paddy Considine, Martin Freeman, Eddie Marsan and of course Nick Frost in the mix, one can imagine the tone this will have the potential for some serious laughs. Based on the teaser trailer there are already hints of that British culture of small towns and pubs and that familiar central protagonist not fulfilling his potential, living in the past, a bit like Shaun. From very first glance it would be easy to say it won't live up to expectation, but the joy of Shaun Of The Dead and Hot Fuzz was not just in the premise; it's the writing, the comedy and the characters and of course pub based action, and from what we've seen here Edgar Wright and co. know your poison.
The World's End is released on July 19th 2013.
Expect a film review soon after ;)
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